Where to Buy a Wisconsin Fishing License (2026) — Go Wild & Retail

Buy WI fishing license online at GoWild.wi.gov, Walmart, Fleet Farm, Cabela's, or local tackle shops. Go Wild system guide.

Wisconsin's official Go Wild licensing system makes purchasing fast and convenient. Here's every way to buy your Wisconsin fishing license.

Where to Buy — Go Wild Wisconsin 🌐 GoWild.wi.gov Official WI DNR Portal 24/7 • Instant • All license types 🔥 Most popular method 🏪 Retail Walmart Fleet Farm Tackle shops 📞 Phone (888) 936-7463 Mon–Fri

Online — GoWild.wi.gov (Best Method)

The Go Wild portal is Wisconsin's official online licensing system. This is the #1 method — often searched as "go wild fishing license Wisconsin" or "gowild wi gov fishing license." Available 24/7 with instant activation.

Go Wild Online Advantages

  • Instant activation — your license is valid the moment you pay
  • Digital wallet — store on your phone, no paper needed
  • All products — licenses, trout stamps, Great Lakes stamps, sturgeon tags
  • Family packages — buy the Spousal license and Conservation Patron online
  • Renew past purchases — your profile remembers your history

Retail — In-Person Agents

RetailerCoverageBest For
WalmartWI statewideConvenience, sporting goods counter
Fleet FarmWI statewideWisconsin's signature outdoor retailer
Cabela's / Bass ProRichfield, Green Bay, Prairie du ChienExpert advice + gear
Local bait shopsNear lakes & riversLocal intelligence + bait
County clerk officesEvery countyWalk-in government office

By Phone

Call WI DNR at (888) 936-7463 during business hours. Have your WI ID number and credit card ready.

Wisconsin Fishing License Online — Tips

  • WI DNR Go Wild system uses your Customer ID — save this for fast renewals
  • Know whether you need inland trout, Great Lakes, or both stamps
  • The Conservation Patron ($75) is the best all-inclusive deal for avid anglers
  • Screenshot or save your digital license confirmation

Get your WI fishing license on Go Wild →