Wisconsin's official Go Wild licensing system makes purchasing fast and convenient. Here's every way to buy your Wisconsin fishing license.
Online — GoWild.wi.gov (Best Method)
The Go Wild portal is Wisconsin's official online licensing system. This is the #1 method — often searched as "go wild fishing license Wisconsin" or "gowild wi gov fishing license." Available 24/7 with instant activation.
Go Wild Online Advantages
- Instant activation — your license is valid the moment you pay
- Digital wallet — store on your phone, no paper needed
- All products — licenses, trout stamps, Great Lakes stamps, sturgeon tags
- Family packages — buy the Spousal license and Conservation Patron online
- Renew past purchases — your profile remembers your history
Retail — In-Person Agents
| Retailer | Coverage | Best For |
|---|---|---|
| Walmart | WI statewide | Convenience, sporting goods counter |
| Fleet Farm | WI statewide | Wisconsin's signature outdoor retailer |
| Cabela's / Bass Pro | Richfield, Green Bay, Prairie du Chien | Expert advice + gear |
| Local bait shops | Near lakes & rivers | Local intelligence + bait |
| County clerk offices | Every county | Walk-in government office |
By Phone
Call WI DNR at (888) 936-7463 during business hours. Have your WI ID number and credit card ready.
Wisconsin Fishing License Online — Tips
- WI DNR Go Wild system uses your Customer ID — save this for fast renewals
- Know whether you need inland trout, Great Lakes, or both stamps
- The Conservation Patron ($75) is the best all-inclusive deal for avid anglers
- Screenshot or save your digital license confirmation